STRATEGY
An organization without a strategy is lost. At ER Design, we believe everyone should be an agent of change. Everything we create should be based on a strategy for your business and that catapults you from ordinary to extraordinary.
We start with simple questions: What is your goal? How are you uniquely qualified to reach it? How can your business out-perform the competition? Once those questions are answered, we create a comprehensive plan that supports achieving that goal. With a sound strategy in place, success is inevitable.
BRANDING
An organization’s branding includes everything that contributes to the impression it has in the mind of the consumer.
Our team researches your company, industry and competitors to determine whether you need us to strengthen and build up an existing brand or a complete over-haul for a whole new look. By identifying goals, we develop a branding strategy that guides the creation and growth of your organization’s image. By creating a strong, unified brand, ER Design will empower your message and elevate your business, creating equity within the market place.
PRINT COLLATERAL
Marketing collaterals are the physical expressions of your brand. They are used to either introduce a business to a consumer, or left as a reminder.
Collaterals that describe an organization and the products or services they provide may include business stationary, business cards, press kits, pitch books, brochures, newsletters, sell sheets, booklets or any kind of promotional piece. These pieces should be used as part of any marketing strategy. ER designs attractive and highly functional collaterals that highlight the value of your business or organization.
WEB DESIGN
Perhaps the single most important marketing tool for an organization is its website. One tailored to your needs can significantly raise your profile and spur business. It is increasingly more important to take your organization’s call to action and menu of services to the online and mobile consumer.
ER Design opened its doors with cutting edge web design. We have designed dozens of websites, representing a variety of scope, scale, sophistication and style. From the very basic to the most advanced, we work to determine the best approach for functionality, content, and design. Regardless of budget, your business deserves to be the best.
PRINT COLLATERAL
Marketing collaterals are the physical expressions of your brand. They are used to either introduce a business to a consumer, or left as a reminder.
Collaterals that describe an organization and the products or services they provide may include business stationary, business cards, press kits, pitch books, brochures, newsletters, sell sheets, booklets or any kind of promotional piece. These pieces should be used as part of any marketing strategy. ER designs attractive and highly functional collaterals that highlight the value of your business or organization.
SEARCH ENGINE OPTIMIZATION & MARKETING
These days it is no longer enough to simply establish an online presence and then leave your website to fend for itself. If you want consumers to view what you have worked so hard to communicate to your end users, there must be a focused strategy involved that will get the word out and get more traffic to your website.
Whether you need an aggressive national campaign or a strong local focus, we can help you bridge the gap between you and the ever-increasing complicated protocols search engines use to rank your website. ER Design specializes in natural or organic optimization as well as SE marketing via sponsored ads, keyword-specific target articles and link building campaigns.
SOCIAL MEDIA CONSULTATION
We work with leaders and managers to help them learn social media best practices and how to use interactive media to grow their business, create buzz about their product, and increase awareness of their services. ER Design can help you identify needs that your consumers long to hear you answer by putting together comprehensive interactive media strategies that position you as a thought provoking leader in your industry.
PUBLIC RELATIONS
Marketing collaterals are the physical expressions of your brand. They are used to either introduce a business to a consumer, or left as a reminder.
Collaterals that describe an organization and the products or services they provide may include business stationary, business cards, press kits, pitch books, brochures, newsletters, sell sheets, booklets or any kind of promotional piece. These pieces should be used as part of any marketing strategy. ER designs attractive and highly functional collaterals that highlight the value of your business or organization.
ADVERTISING
Traditional advertising remains an effective way of sustaining and growing business. From print ads to online advertising, billboards, radio and television commercials, ER Design has the expertise and experience to trust.
In addition to the creation of effective advertising concepts, you will benefit from ER Design’s understanding of the media landscape. We know how to maximize advertising dollars to ensure a return on investment while owning the more brand equity.
YOUR MARKETING PARTNER
At ER Design, we understand that everyone can benefit from great marketing but the first concern is very often “Will it be affordable?” Another major concern is what happens after the job is done? The worst thing we could do is help you get something started and then leave you high and dry.
It is for all of the above reasons that we frequently recommend a marketing retainer to our clients - which will allow us to help you identify a budget where you can “set it and forget it” so there are no surprises. In other words, we can come along side you as an extension of your organization and partner with you in a long-term relationship to give you the best quality and reliability obtainable.
